Media Consumption

Predicting Media Trends: Tech Buyers’ Expectations Beyond 2024

Having a clear understanding of the types of marketing content tech buyers give importance to when considering their purchasing options, including where they source their information from throughout their purchasing journey, has become crucial for B2B marketers who wish to effectively engage tech buyers. For this reason each year Techformation and Strategic Enterprise Org carry …

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Saas security risks

Top 9 SaaS Security Risks (and Their Solutions)

By Ameer Khan Modern organizations are increasingly switching to cloud adoption to enjoy the benefits of outsourcing important business operations. According to a 2021 study, up to 90% of organizations surveyed now employ cloud computing, such as software-as-a-service (SaaS) services. SaaS solutions allow organizations to achieve important goals, like cost reductions and faster time-to-market. But, …

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